BBC Strictly Come Dancing - 360° Video
REWIND, 10 months, 2 weeks ago
The aim was to take a hugely successful, shiny-floor Saturday night show and inject just enough chaos in the spirit of innovation to deliver a new perspective for its audience - a full 360° view from the heart of the dance floor. This project was a first for a prime-time BBC programme with such a large viewership.
Working closely with the production team, during rehearsals and the shoot, allowed for direct feedback from the award-winning choreographer Jason Gilkison, who then adapted the routine for optimal 360° video filming conditions. To capture footage on set, a bespoke rig of micro cameras was created. This set-up gave the ability to produce content at a full 360 degrees, while being small and discreet enough to allow filming during the live recording of the show.
Multiple technical challenges created by placing a camera rig in a dance environment were overcome to deliver a fully immersive experience. High-end post-production and visual effects techniques were then applied to ensure that the project could meet the standards of the BBC’s flagship entertainment programmes.
The aim was to not only provide an interactive accompaniment to the show, but to push the boundaries of what was currently possible with 360° immersive video across a broad spectrum of platforms.The content was available for the public to view on the official Strictly Come Dancing microsite, YouTube’s 360° player and the Strictly Come Dancing Facebook page. Users who had access to a virtual reality headset such as the Google Cardboard, Samsung Gear VR or Oculus Rift had the ability to view the content directly through YouTube’s VR mode.