null - Sculpturing NASA Hybrid Reality Lab's 4D branding

Nacho Platero, recently named Creative Director at Deluxe Spain, has been selected to do the 3D design and animation of the branding for the new in-house lab of Virtual Reality of the NASA: the NHRL (NASA Hybrid Reality Lab). The challenge consisted in creating a virtual sculpture made by several pieces. Depending on the perspective they were seen from, they would show the NASA logo or the NHRL one. This virtual branding allows to experiment with the logo in space and time and it has already been used for the app MARS 2030.