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Santander - Respect Adds Up

Daniel Kleinman, Framestore and Arnold Worldwide team up to create an adorable ad for Santander US featuring a family’s pet pig that has gone missing. It opens with a little girl and her father posting “Lost” signs around their neighbourhood. We soon find the small pig wandering about the city overwhelmed by the lumbering trucks, towering buildings, and curious pedestrians. A group of young boys come across the little guy and upon picking him up, they hear change rattle inside. Perplexed and curious, they shake the pig harder. This raucous causes a banker, inside a nearby Santander branch, to take notice. He runs out to the aid of the little pig causing the boys to scatter and drop him. Unexpectedly, when the pig impacts the ground, it shatters into pieces sending coins all over the sidewalk. The banker scoops up the broken pig, brings it home, and begins gluing it back together. As he puts the final piece on, it comes back to life. He then cleans him up, puts the change back in him and takes him for a walk. This is when the banker comes across the “Lost” sign, and realises that his new little friend actually belongs to someone else. The feel-good story closes with the banker returning the rehabilitated pet piggy bank back to the little girl.


Brand: Santander US

Creative Agency

Copywriter: James Bray

Planner: Ed Castillo

Executive Creative Director: James Bray

Producers: Spring Clinton, Emily LaPierre

Business Affairs: Jamie-Lyn Gaudet

Production Company

Director: Daniel Kleinman

DOP: Toby Irwin

Producer: Johnnie Frankel

1st AD: Jack Fitch

Executive Producers: Joe Biggins, Jeff Shupe


Sound Design: 740


Animation Company: Framestore

Producer: Josh King, Lara Marshall

Executive Producer: Helen Hughes