Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Santander - Respect Adds Up

Daniel Kleinman, Framestore and Arnold Worldwide team up to create an adorable ad for Santander US featuring a family’s pet pig that has gone missing. It opens with a little girl and her father posting “Lost” signs around their neighbourhood. We soon find the small pig wandering about the city overwhelmed by the lumbering trucks, towering buildings, and curious pedestrians. A group of young boys come across the little guy and upon picking him up, they hear change rattle inside. Perplexed and curious, they shake the pig harder. This raucous causes a banker, inside a nearby Santander branch, to take notice. He runs out to the aid of the little pig causing the boys to scatter and drop him. Unexpectedly, when the pig impacts the ground, it shatters into pieces sending coins all over the sidewalk. The banker scoops up the broken pig, brings it home, and begins gluing it back together. As he puts the final piece on, it comes back to life. He then cleans him up, puts the change back in him and takes him for a walk. This is when the banker comes across the “Lost” sign, and realises that his new little friend actually belongs to someone else. The feel-good story closes with the banker returning the rehabilitated pet piggy bank back to the little girl.

Advertiser

Brand: Santander US

Animation

Producer: Josh King, Lara Marshall

Executive Producer: Helen Hughes

Animation Company: Framestore

Creative Agency

Project Manager: Tina Meade, Priscilla Patterson

Planner: Ed Castillo

Producers: Spring Clinton, Emily LaPierre

Business Affairs: Jamie-Lyn Gaudet

Copywriter: James Bray

Creative Directors: Sam Mullins, Justin Galvin.

Executive Creative Director: James Bray

Music and Sound

Sound Design: 740

Production Company

Producer: Johnnie Frankel

Executive Producers: Joe Biggins, Jeff Shupe

DOP: Toby Irwin

Director: Daniel Kleinman

1st AD: Jack Fitch