null - But, The Invisible Chill

Millenials do not consider BUT. How can we conect the brand to this very specific target, knowing that they are diffucult to reach with ordinary medias, very demanding on the contents they consume, and distrustful towards classical brand messages ? We’ve worked on a very specific insight, typical of their unique way of life, to bring them a unique solution that will improve their day to day life. One of the most universal habits of the millenials all over the world is : to chill. On sundays, after a week end of parties, they just want to disapear in their coachs and to chill. We created an original product to help them to disapear, litterally.