Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Curly, it's dumb. But good

"Curly, it's dumb. But good." With this new wtf signature, Curly affirms its craziness. In order to concern the Y generation, we invented a social TV game. From the 3rd to the 8th of march, people had to find hidden objects in our TV spot. Winners received 1kg of curly.

Client

Advertiser: Intersnack

Brand: Curly

Creative Agency

Creative Agency: Change

Executive Creative Director: Christophe Perruchas

Digital Agency

Digital Agency: St John's

Production Company

Production Company: Le Pac

Category: Food, Snacks and confectionary