Airbnb - Animals
Airbnb allows people to belong anywhere. But which people. And where? Our animals new campaign is about reaching everyone, everywhere. It literally illustrates the concept of belonging anywhere without showing a house you might not be interested in or a person you might not identify with. The animals represent the guests and their swapped homes stand for the AIRBNB properties.
The executions are deliberately charming and fun, like the experience of Airbnbing itself. Our campaign simply illustrates the pleasure of belonging in a new environment