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South African Airways - Next Beginnings

The Fort teamed up with CUB3D and South African Airways in 2016 in producing an integrated brand campaign that was both visually and tonally optimistic about SAA, but acknowledged the difficulties of the past few years. Built around a strong TVC, a young female protagonist was chosen as the main voice of the campaign to represent the SAA’s view to the future, and forward-thinking stance.

Category: Travel

Genre: Storytelling