South African Airways - Next Beginnings
The Fort teamed up with CUB3D and South African Airways in 2016 in producing an integrated brand campaign that was both visually and tonally optimistic about SAA, but acknowledged the difficulties of the past few years. Built around a strong TVC, a young female protagonist was chosen as the main voice of the campaign to represent the SAA’s view to the future, and forward-thinking stance.
FORT
FORT is an award-winning, independent, modern-day studio where audiences are built, brilliant stories are told, and worlds are brought to life through film, commercials, and digital content production.
Headquartered in Johannesburg, South Africa, FORT works with the world’s biggest names in advertising, and entertainment, breathing life into big ideas through our talented team of filmmakers.
For over a decade, FORT has been dedicated to telling meaningful stories in beautifully crafted ways.