null - THE GUIRIS

THE GUIRIS. "Loterías y Apuestas del Estado" directed by Martín Jalfen for Leo Burnett. Martín Jalfen directs this spot for Loterías. A creative spot by Leo Burnett with a humorous approach to the "Guiris" phenomenon (1). Shot in Spain's Benidorm during the month of June with a local cast that reflects the peculiar style of this type of autochthonous tourism found within this area. (1) The "guiris" is a colloquial term used in Spain for those foreigners that crowd the summer coasts, have their own social codes, own local businesses and who ultimately, have their very own characteristical culture.