Fall foliage travel is a billion-dollar industry in America. And while Tennessee has some of the most beautiful fall scenery in the country, every other state is making the same claim. So how does Tennessee stand out? There are roughly 280 million people in the world who are red-green color deficient, which means they’ve never truly seen what fall looks like. One in 12 American men—including Today’s Matt Lauer—experiences some form of color blindness, a condition that affects nearly five percent of American women, too. We created the first scenic viewers outfitted with specialty lenses designed to help alleviate red-green color blindness so that people who have never seen the true colors of fall, can experience them for the first time. Credits Agency: VML Production Company: Plan A Films 1. Debbi Vandeven VML Global Chief Creative Officer 2. John Godsey VML Chief Creative Officer SAME 3. Derek Clark VML Executive Creative Director 4. Allison Pierce VML Group Creative Director 5. Ryan Simonet VML Creative Director 6. Stephen Martin VML Group Creative Director 7. Betsy Jemas VML Creative Director 8. Mars Denton VML Art Director 9. Amy Wilsey VML Associate Copywriter 10. Jason Cooper VML Account Director 11. Bill Patterson VML Channel Director, Public Relations 12. Megan Davey VML Channel Director 13. Kelly Fischer VML Sr. Channel Manager 14. Katie Rogers VML Channel Manager 15. Ryan Schooley VML Lead Technologist 16. Ethan Downing VML Executive Producer 17. Nikki Hardin VML Director, Data Analytics 18. Alyssa Murfey VML Sr. Channel Manager 19. Kevin Triplett TDTD Commissioner, Tennessee Tourism 20. Brian Wagner TDTD Assistant Commissioner, Marketing 21. Nekasha Pratt TDTD Director of Marketing 22. Cindy Dupree TDTD Public Relations Director 23. Erin Duvall TDTD Digital Marketing Manager 24. Jill Kilgore TDTD Public Relations Media Manager 25. Amanda Stravinsky TDTD Public Relations Media Specialist 26. Chusy Jardine Plan A Films Director 27. Andy O’Neil Plan A Films Editor