Facebook News Feed
Helping a community educate itself about a misunderstood feature.
News Feed is the front door to the Facebook experience. It’s unique to you and shows you relevant stories based on your friends and interests, but users didn’t understand that they could control how it works.
We created a series of videos featuring real Facebook users talking about how they curate their News Feeds to follow specific friends and interests.
The videos ran directly in users’ News Feeds to reach them where they needed help. Some of the features we highlighted saw a 30% increase in use.
Category: Business and services
Genre: Activation, Dialogue, Digital, Storytelling, Strategy/Insight