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B&O Play A1 + H5

Transforming the everyday with the B&O PLAY A1 + H5 Global Launch

We partnered with B&O PLAY for the global launch of its newest products; a beautiful bluetooth speaker with an equally attractive price point called the Beoplay A1, and Beoplay H5 wireless bluetooth in-ear headphones. Our challenge was to launch the product on a global scale and stand apart from more well-known competitors while raising awareness of the brand without compromise.

The key concept, “Bring the beauty. Everywhere.” focuses on how music can turn a moment from ordinary to magical. With B&O PLAY A1 you can bring that magic with you. The Beoplay A1 received positive international press coverage; within a week of launch the product sold out in both the US and the home market of Denmark.

We took the intimate and powerful listening experience of the B&O PLAY H5 to heart, and created a world that told the story of how music can change the feeling of any moment. How it lifts spirits, how it helps us better understand others, or lets us feel things we’ve never felt before. With the help of the H5, music transforms mundane moments into something much more magical.

B-Reel was responsible for the global communication strategy and execution, and helped shaped every aspect of the campaign from initial concept through to the production of offline, online and in-store content..

We provided seamless integration with our sister company B-Reel Films to produce a series of films directed by Magnus Härdner and shot on location in Portugal.

The response to the work has been amazing - the product sold out within the first two weeks.

And in 24 hours, the site won site of the day on AWWWARDS, FWA, and CSS..

Our clients were pretty happy with our ongoing partnership, too.

"As always it has been a true pleasure to work with all of you, and I’m really in love with the site and how everything comes together."


Category: Other

Genre: Activation, Apps, Digital, Luxury, Storytelling