null - The Lumeo Process

Of the videos we created for Lumeo, this is by far the wackiest! It was headed up by our creative manager Kane, who says, “I enjoyed this because we were given the licence to use humour and we had lots of creative flexibility. It was my idea to draw a Harry Potter, Sumo wrestlers and Morgan Freeman doing the voiceover. It’s not every day you can work on something so whimsical!” Despite the humour, the video conveys a lot of useful information about how this animation company works with clients. It proves that insightful explanations about products or services don’t have to be dry and boring.