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The University of Melbourne Open Day

We worked alongside a world-renowned creative agency, McCann, to bring something special to a world-renowned client: Australia’s first-ranked tertiary institution, The University of Melbourne. Our brief was to create an animation to promote Open Day - one that communicated the desire and opportunity to “create you own collision” at the event. McCann’s Collision campaign champions the institution as a learning environment where “great minds collide”. The result is a beautiful and evocative animation that communicates the energetic collaboration of the university students and the greatness born from their intellectual collisions.

Category: Online, Publications and media

Genre: Animation, Creative technology, Dialogue, Editing, Storytelling