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Y3llow - Chris Froome

Y3llow is something special we created for four-time Tour De France winner (2013, 2015, 2016 and 2017) Chris Froome. It combines live-action footage of the cyclist with motion graphics and includes a voiceover track we recorded with the cyclist in Melbourne. The visually spellbinding clip was released on Froome’s social media channels, having been presented by medical technology company Rhinomed – the sponsor for the cyclist’s campaign for a third Tour de France win. It was made to publicise their product Turbine, a piece of sporting equipment that Froome uses when he rides to optimise his performance - and in just a few days, it racked up over 45 thousand views!

Category: Online, Publications and media

Genre: Action, Animation, Creative technology, Editing, Storytelling