Nexus Studios' Smith and Foulkes have crafted a beautiful new spot for British Gas as part of CHI & Partners campaign for British Gas.
Wilbur, the inquisitive explorer penguin was first introduced by the brand in a CHI & Partners spot in September 2015. Smith & Foulkes helped to tell his story in an ambitious expansion of his world and personality.
Wilbur is the host of the spot and presents the Rewards from British Gas in a fun and entertaining way, taking on many roles including magician, danc- er and superhero.