null - Mazda Canada: MX-5 RF Observatory

Having turned over 130,000 heads with our MX-5 RF digital billboard in February, we thought it was only fitting we offer a closer, more detailed look at the sleek retractable fastback. Introducing Mazda Canada’s MX-5 RF Observatory, a digital experience offering visitors the chance to explore ultra-high res photos of the head-turning roadster. Notable car photographer Shin Sugino used the Phase One XF 100MP to photograph the MX-5 RF at the David Dunlap Observatory. The Observatory’s equally beautiful retractable roof acted as the perfect backdrop for the downloadable and shareable photos featured on the site.