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AIB - New Car Surprise

Hold the phone! Quite literally. This is the first in a campaign of user generated TVCs shot exclusively on smartphones. They're visceral and the authenticity offers an immediate connection to the viewer.


Brand: AIB

Creative Agency

Creative Agency: Rothco

Copywriter: Conor Ferguson

Art Director: Steve Mangan

Producer: Al Byrnes

Production Company

Production Company: Gaslight

Executive Producer: Mick O'Connell

Director: Rory Hanrahan

Producer: Dave Davin

Category: Banking, Finance/insurance

Genre: Documentary, People