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Uniqlo - UMOOD

Isobar Australia helped the Japanese clothing brand, Uniqlo, launch a new experience in its Pitt Street store in Sydney last year, which used neuroscience to help match customers' moods with the perfect T-shirt. Customers put on a headset that uses a single sensor on the forehead to measure brain activity, as people watch seconds-long video clips that each represent up to 10 moods such as "dandy" and "stormy." The technology's algorithm then employs five metrics — interest, like, concentration, stress and drowsiness — to measure the user's response to the videos and tries to best match a design with the user's mood. Uniqlo used surveys to map its more than 600 T-shirt styles and colours to various mood territories.

Category: Corporate and social

Genre: Digital