Kennards Hire - The Ultimate Power Tool
Positioning Kennards Hire’s new website as the ultimate power tool delivered a 48% increase in online hiring.
Kennards Hire is Australia’s leading tool hire company. So when they did a major website upgrade, making all their tools and equipment available for hire online, we needed Aussie and Kiwi tool needing blokes to know about it.
We made the campaign exactly how a power tool company would make it, blokes in work wear, using tools, doing the jobs that tools do. But in this case, it’s not a saw or a drill, it’s Kennards Hire’s new website with online hiring.
Brands are brands.
They can’t help it.
That’s just who they are.
The problem is, people don’t necessarily like brands.
People like people.
Why tell the brand story, when you can tell the human story?
What’s the brand experience?
Wrong question.
What’s the human experience?
That’s the question.
Sometimes, what a brand has to say and what a human wants to hear, are written in different languages.
There’s a translation to be done.
We help brands
Talk
More
Human
When brands do this they transcend category and matter to people.
We work with brands to find their human truth and tell that story.
There’s a human truth at the heart of your brand.
We’ll help you focus on it.
