GUCCI AW17 'Gucci and Beyond'
Gucci is pleased to announce the arrival from outer space of its Fall Winter 2017 advertising campaign, shot
by Glen Luchford.
The retro-futurist settings inside the images dreamed up by Creative Director Alessandro Michele were
inspired by the sci-fi genre of the 1950s and 60s, including the iconic TV program Star Trek*.
As revealed on Instagram in April in a series of videos intercepted from the furthest reaches of our solar system,
this season the collection is transported to a parallel universe where a mixed cast of humanoids, aliens, robots
and earthlings unite for the Gucci invasion from a galaxy far, far away.
Human characters interact with extra-terrestrial creatures and dinosaurs on Earth and are then beamed up to
surreal, psychedelic outer space landscapes and trippy spaceship interiors, creating wild and fantastical
CREATIVE DIRECTOR: Alessandro Michele
ART DIRECTOR: Christopher Simmonds
PHOTOGRAPHER/DIRECTOR: Glen Luchford
HAIR STYLIST: Paul Hanlon
MAKE UP ARTIST: Yadim Carranza
*TM & © 2017 CBS Studios Inc. Star Trek and related marks are properties owned by CBS Studios Inc. All