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GUCCI AW17 'Gucci and Beyond'

Gucci is pleased to announce the arrival from outer space of its Fall Winter 2017 advertising campaign, shot by Glen Luchford. The retro-futurist settings inside the images dreamed up by Creative Director Alessandro Michele were inspired by the sci-fi genre of the 1950s and 60s, including the iconic TV program Star Trek*. As revealed on Instagram in April in a series of videos intercepted from the furthest reaches of our solar system, this season the collection is transported to a parallel universe where a mixed cast of humanoids, aliens, robots and earthlings unite for the Gucci invasion from a galaxy far, far away. Human characters interact with extra-terrestrial creatures and dinosaurs on Earth and are then beamed up to surreal, psychedelic outer space landscapes and trippy spaceship interiors, creating wild and fantastical compositions. CREATIVE DIRECTOR: Alessandro Michele ART DIRECTOR: Christopher Simmonds PHOTOGRAPHER/DIRECTOR: Glen Luchford HAIR STYLIST: Paul Hanlon MAKE UP ARTIST: Yadim Carranza #gucciandbeyond *TM & © 2017 CBS Studios Inc. Star Trek and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

Category: Clothing/fashion, Day/night wear

Genre: Luxury, People, Photography, Storytelling, Visual VFX