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Birds Eye - #Solidaritea

Birds Eye is launching an online film to show support for mums and dads around Britain to celebrate the sometimes thankless parenting moments they face, and to stand with them in #Solidaritea. Birds Eye’s film features a group of mums – the so called ‘fish finger five’ – who originally came together to support their parenting choices and stand in #solidaritea. The film celebrates the positive roles that these women play in supporting the honest views of parenting on social media, which recently came into negative focus in an article in the Daily Mail that berated mums around the UK for being ‘slummy mummies’ because of what they say on social media about being a parent.

Creative Agency

Content Editor: Alex Abdolwahadi

Graphic Production: Alanna Kos

Executive Creative Director: Dan Jacobs

Director: Michael O'Kelly

Content Manager: Richard Green

Account Director: Misha Mantel

Account Manager: Sam Amponsah

Post Production / VFX

Motion Graphics: Alanna Kos

Category: Food