The introduction of the Boeing 787-9 to QANTAS’ fleet is a game-changer. Also known as the Dreamliner, the aircraft’s incorporation to the QANTAS business model vastly improves the already high quality of service it provides to its customers.
The new plane enables the retirement of less-economical aircraft and allows thinner routes to become more viable year-round. In fact, for the first time ever, Australia and the UK will be connected via one single flight (Perth to London).
The flying Kangaroo wanted to communicate this message, which they deemed too important to deliver via print, by instead using animation to evoke a sense of anticipation around the opportunities the business was about to unlock.
The key was to drive home how this translated into a competitive advantage for QANTAS International.
Our animators delivered in a style that suited the brand’s identity: professional and sophisticated, yet relaxed. While the final piece is heavy on facts and stats, we wanted to bring it all together in an aspirational manner that was enjoyable to watch, while doing justice to the significance of this business change.
The team at QANTAS was pleasantly surprised we were able to execute on a short deadline and with such a striking level of detail. It’s fair to say the video enabled the news to be delivered to shareholders in a far more unique and engaging manner than would have been possible with a corporate slideshow!