Sweat With Kayla
Who doesn’t love a birthday? Especially when it’s a FIRST birthday.
Kayla Itsines’ passion for fitness has earned her 6 million followers on Instagram. She’s inspired countless women across the globe to reach their fitness goals. Since then, she has launched her fitness workout app Sweat with Kayla, which has become a roaring success.
This video was made to celebrate the achievements of the millions of women who have “sweated” with Kayla in the app’s first 12 months. We helped Kayla and her team produce a short clip for her social media channels, to thank her followers for their support and to encourage them to keep at it. We went for something bright, upbeat and motivational. After all, fitness should be rewarding!
It was a true privilege to work with a young, vibrant client who is gaining so much traction in this fast-paced world. Having a highly influential entrepreneur choose Jumbla is a testament to our talented animators, who are great at doing fresh and innovative content that attracts interest.
'Oz and I brainstormed some concepts and transitions for the animation, and decided that it would be cool if we could actually use 3D characters to allow for some more flexible character and camera moves,' says Kane, one of our creative directors, who worked on the project. 'We used Adobe’s new Fuse software which allows you to build, rig and customise your own 3D characters really quickly. Then, we ran them through a program called Mixamo, which has a huge library of motion captured animation that you can apply to your character rigs. This allowed us to add movements like the walk cycle and burpee to the characters really quickly. For other scenes like the high five and forehead wipe, we just animated these by hand. using keyframes inside cinema 4D.
'All of the 3D elements in the piece were done inside cinema 4D – then we exported these scenes and data into After Effects, where they were composited together with the final 2D and kinetic text animations. We wanted the look and feel of the 3D elements to integrate with the 2D elements, so we used toon shaders to give the 3D models a flat textured look.'
We wish Kayla and her multitude of followers the very best for the coming years… as the sweating continues!
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