The Pink Tax Price Experiment
In Canada, women are charged more than men for some of the exact same products and services. Known as The Pink Tax, this pricing discrimination costs a woman close to $100,000 dollars during her life. The problem? Most didn’t know about it. So to raise awareness, we applied The Pink Tax to an item not normally affected by it. Coffee.
Who Are We?
We see ourselves as a global boutique. While we’re part of a strong global network, we operate in Canada like an independent that gets great things done with small teams. Great things that start with strategy and the discipline to create a culture that’s about agility and unexpected solutions. That’s probably why over the years we’ve been one of Canada’s top agencies in terms of Effectiveness awards and Creativity awards, both here and internationally.
While our clients range in diverse industries, they have something important in common. They need the biggest ideas. And that’s what we’re driven to do for them.