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There is Always a Journey - Napapijri

As a result of an international pitch, we helped Napapijri define their new global positioning and build a strong F/W campaign to launch it. By bringing together the themes of exploration and discovery that were part of the brand DNA in the past and its new urban dimension, we created a unique visual and philosophical journey through the city to remind our target that your everyday can be an amazing adventure. "There is Always A Journey" is an integrated brand story told in partnership with five international Instagram-stars as brand ambassadors, and built through print, social contents, and a 60" film anthem.


Advertiser: Napapijri

Creative Agency

Executive Producer: Ivan Merlo

Agency Production: DUDE

Executive Creative Directors: Livio Basoli; Lorenzo Picchiotti

Producers: Patrizia Gatto; Valentina Mentasti

Senior Copywriter: Nicolò Carrassi

Senior Art Director: Luca Riva

Account Manager: Giulia Borina

Digital Production Company

Photography: Carioca Studio

Partner: 1806

Category: Clothing/fashion, Day/night wear

Genre: Photography, Print