Tourism Toronto: The Views Are Different Here

The Views Are Different Here is a video-based marketing campaign that showcases what makes Toronto exceptional. The campaign title speaks to both the iconic physical views and the open-minded views of the vibrant people that make Toronto unlike any other city in the world. The campaign launched in the U.S. with a hero and three pillar videos showcasing the vibrant culture and mindset Toronto represents. Beautiful shots capture the Royal Ontario Museum, Distillery District, CN Tower, Toronto sign, Drake, Toronto Blue Jays’ Jose Bautista’s famous bat flip, We the North and dancers in the subway to give the world a taste of Canada’s Downtown. With messages like “in this city beauty has many faces,” “all flavours are welcome” and “love is love is love” the campaign is meant to inspire like-minded individuals to visit Toronto and discover for themselves why Toronto is the most dynamic city in Canada. Watch the campaign video here: https://www.youtube.com/watch?v=eS_tYWIoZzk&feature=youtu.be