Description:
One of the biggest dangers for athletes is dehydration. But athletes don’t always pay attention to it. They often fail to listen and retain information on nutrition, even though it’s crucial to their performance. Gatorade wanted to illustrate hydration in a new way that’s both engaging and memorable. The human body is often compared to a machine, so Gatorade brought that metaphor to life. Using CGI, an original kinetic machine was designed to illustrate the science of the body’s hydration – and lack thereof – in a simple, dynamic way.
Individual credits:
1. Debbi Vandeven VML Global Chief Creative Officer
2. John Godsey VML Chief Creative Officer, NA
3. Tony Snethen VML Executive Creative Director
4. Glen Scott VML Group Creative Director
5. Zac Greason VML Senior Art Director
6. Derek Clark VML Group Creative Director
7. Scott Lichtenauer VML Associate Creative Director
8. Robert Abasolo VML Copywriter
9. Ian Davidson VML Managing Director, Brand Planning
10. Mark Renken VML Senior Planner
11. Stephanie DeCelles VML Group Director, Client Engagement
12. Melissa Ide VML Director, Client Engagement
13. Kate Lemere VML Senior Account Manager
14. Tyler Smith VML Executive Producer
15. Lara Hurnevich VML Producer
16. Jennifer Schmit Gatorade Director, Gatorade Partner Services
17. Rachel Nimmons Gatorade Digital Lead, Gatorade Partner Services
18. Nick Lopezzo Gatorade Senior Manager, Gatorade Partner Services SAME
19. Brian Palmer Surround Director
20. Wei Lu Surround Lead VFX & CGI Animation