null - Gatorade Hydration Machine

Description: One of the biggest dangers for athletes is dehydration. But athletes don’t always pay attention to it. They often fail to listen and retain information on nutrition, even though it’s crucial to their performance. Gatorade wanted to illustrate hydration in a new way that’s both engaging and memorable. The human body is often compared to a machine, so Gatorade brought that metaphor to life. Using CGI, an original kinetic machine was designed to illustrate the science of the body’s hydration – and lack thereof – in a simple, dynamic way. Individual credits: 1. Debbi Vandeven VML Global Chief Creative Officer 2. John Godsey VML Chief Creative Officer, NA 3. Tony Snethen VML Executive Creative Director 4. Glen Scott VML Group Creative Director 5. Zac Greason VML Senior Art Director 6. Derek Clark VML Group Creative Director 7. Scott Lichtenauer VML Associate Creative Director 8. Robert Abasolo VML Copywriter 9. Ian Davidson VML Managing Director, Brand Planning 10. Mark Renken VML Senior Planner 11. Stephanie DeCelles VML Group Director, Client Engagement 12. Melissa Ide VML Director, Client Engagement 13. Kate Lemere VML Senior Account Manager 14. Tyler Smith VML Executive Producer 15. Lara Hurnevich VML Producer 16. Jennifer Schmit Gatorade Director, Gatorade Partner Services 17. Rachel Nimmons Gatorade Digital Lead, Gatorade Partner Services 18. Nick Lopezzo Gatorade Senior Manager, Gatorade Partner Services SAME 19. Brian Palmer Surround Director 20. Wei Lu Surround Lead VFX & CGI Animation