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Publicis Mexico, the agency led by Juan Carlos Tapia, has created a comedic campaign for Mini to promote self-park assist. MINI this time opts for humour and cinematic narrative, to demonstrate that beyond being a classic, also has technology that puts it at the forefront. For example, with the Self Park Assist system, you take control of the car so that you enjoy your MINI, even when your mind is on the other side. This campaign was developed under the creative leadership of Jessica Apellániz and Diego Wallach, the creative duo was integrated by Fernando Martínez and Julio Cerón. The films had the honor of being directed by Santi Chaumont and the production house was Madrefoca.