null - Motorola Drop Sales

DROID Turbo 2 from Motorola is the first smartphone with a shatterproof screen. Drop Sales was designed to reach consumers while they were using mobile phones and tempt them to drop their phones to demonstrate the importance of the DROID Turbo 2’s shatterproof screen. Partnering with popular tastemaker retailer WhatDropsNow.com to create Drop Sales, the publisher modified the code so that the products could only be unlocked on impact, creating an instant live product demo for every person who visited. The activation was live for three months, raising awareness of the shatterproof screen resulting in 21 percent of people who visited the page dared to drop their phones to unlock the collection; 41 percent of people who unlocked the collection clicked through to purchase; Drop Sales left 79 percent of visitors too scared to risk a shattered screen Individual credits Jenna Rice Motorola Mobility North America Digital engagement consumer lead Barbara Liss Motorola Mobility Senior Director / Head of North America Marketing Debbi Vandeven VML Global Chief Creative Officer Mike Wente VML New York Chief Creative Officer Josh McGuire VML New York Group Creative Director Harsh Kapadia VML New York Creative Director Craig Elimeliah VML New York Director, Creative Technology, NA Justine Cotter VML New York Senior Copywriter Raihana Halim VML New York Senior Art Director Josh Wolf VML New York Senior Development Engineer Ashley Pryor VML New York Account Supervisor Tarini Shrikhande VML New York Senior Planner Harsh Kapadia VML New York Art Director Josh McGuire VML New York Art Director Eric Beane VML Kansas City Managing Director, Data Analytics