Mini Canada puts mobile users in the drivers seat
The all-new MINI Clubman is a car that needs to be experienced. To really get it, you need to get inside of it. To give consumers the chance to get in the driver’s seat before a trip to the dealership, Media Experts worked with MINI to create a first-to-market 360 gyro video experience that fit seamlessly into the content users were already browsing. We created a truly engaging mobile ad experience that put the audience in control. Forget about ads that hinder a user experience - we built one that enhances it. The campaign turned heads at the 2016 Media Innovation Awards, winning Bronze for Best in Mobile. Check out how we pulled it off in the video.