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The Sunday Times - Start the Week

Through an unbroken chain of everyday occurrences, director Chris Goulder and editor Nick Armstrong reverse the routine of the modern Sunday. This new commercial for The Sunday Times dismisses the idea of Sunday as a day of rest; the modern Sunday is no longer the end of the week, “it’s just the beginning.” Featuring a voiceover by Charlotte Rampling, “Start the Week” was produced through Bare Films for Pulse Creative.


Brand: The Sunday Times

Creative Agency

Creative Agency: Pulse Creative

Production Company

Production Company: Bare Films

Director: Chris Goulder


Edit Company: Cut+Run

Editor: Nick Armstrong

Category: Newspapers, Publications and media

Genre: Editing