We created this slick video game cinematic for Odyssey, to promote a new video game called Blackstone.
The client approached us with the desire to create something abstract, which allowed us to push the concept further and further - ultimately telling the story of Blackstone being born on a sci-fi planet from a bolt of onyx crystal, emerging to create high speed havoc across the alien landscape.
‘The overall process was great,’ says Oz, the creative director who worked on the project. ‘We got a lot of freedom from the client, and they left us to make what we wanted, only giving us feedback to push it further every time. They were happy for us not to feature too much of the car, treating it as more of a reveal at the end, rather than showing it throughout. This creative freedom made it a really fun project to work on, and everyone was working overtime to get more shots into the spot.’
'The video's purpose was to get people excited about our new game concept,' says Richard, the product manager at Odyssey. 'The idea was to not give too much away - think of it as a teaser. We played this video at the start of our presentation to get people engaged and excited about our game.
'We were very happy with the video - we didn't really have much of an idea as to what we wanted - we just wanted a cool video that would essentially be a little bit of a mysterious, abstract piece. It was really up to Jumbla to do what they felt would work best and create something cool. Ultimately it was just an attention grabbing piece, and it certainly did its job.'
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