Westpac: Air Rescue
Could your bank quite literally save your life? This Australian bank can, and does, every single day. The Westpac Life Saver Rescue Helicopter service patrols the skies, watching over Australians and saving them from peril. As you can imagine there's some pretty phenomenal stories. And so we told them, not through ads, but a brand funded primetime TV show and social content series, Air Rescue, playing out across TV, Facebook, Instagram, Snapchat and Twitter. Combining our screens strategy over peak summer months when the choppers were high in the sky we were unmissable, reaching 38% of Aussies through media alone.