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Group745
Group745
Group745
Group745
Group745
Group745

Universal Pictures: The Secret Life of Pets

11/05/2017
Media Agency
Sydney, Australia
3
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Credits
How often do you get the chance to turn your pet into a movie star? When you are launching an animation feature film about pets there is no shortage of characters but the most important pet in the lives of Australians is the one they own. With 4 out of 5 households owning a pet, data informed an undeniable behaviour. To spread the message of our film we tapped into Australia's obsession with sharing photos and videos of their pets. We turned the love for their pets into media to promote our film with record sales at the box office and over ten thousand entries!
About MediaCom Beyond Advertising

Great content deserves a great audience. We don’t just create content – we know how to put content to work.

 

MediaCom Beyond Advertising sits at the heart of MediaCom: The Content + Connections Agency. Content only achieves its potential when it is designed, managed and integrated with every other element of a communications system. MBA is positioned around three core areas: content strategy, content creation and content distribution. Each team comprises experts in all forms of content.