Universal Pictures: The Secret Life of Pets
MediaCom Beyond Advertising, 1 year, 3 months ago
How often do you get the chance to turn your pet into a movie star? When you are launching an animation feature film about pets there is no shortage of characters but the most important pet in the lives of Australians is the one they own. With 4 out of 5 households owning a pet, data informed an undeniable behaviour. To spread the message of our film we tapped into Australia's obsession with sharing photos and videos of their pets. We turned the love for their pets into media to promote our film with record sales at the box office and over ten thousand entries!