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Steve the Dog

Y&R London has created a new TV trail which showcases the vast range of personalisation features available across the BBC.   The campaign highlights how the BBC’s millions of viewers and listeners can tailor products and services to their specific interests and requirements. The TV trails demonstrate how to stay up to date with favourite TV shows, sports teams and local weather reports.   Y&R London created Steve the Dog, played by the dog who many viewers will know as Poldark’s Barley, to showcase why the BBC is the nation’s favourite broadcaster in the digital age. The campaign is a tongue-in-cheek look at the experiences of an average dog, with interests we can all relate to such as sport, music and weather, using the BBC’s personalised services. Steve demonstrates how personalisation makes staying up to date and finding new programmes and services of interest easier.

Creative Agency

Creative Agency: Y&R London

Producer: Fiona Renfrew

Production Company

Director: Ben Gregor

DOP: Fede Alfonso

Producer: Tim Katz

Post Production / VFX

Post Production Company: nineteentwenty

VFX Supervisor: Ludo Fealy


Music Supervision: Native Music

Original Composition: Fred Ashworth @ Native Music

Sound Design: Owen Griffiths at Jungle Studios

Category: Publications and media , Streaming Services

Genre: Storytelling