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Stay On - Powerade (Nico Perez Veiga)

Sports journalism and fans love to say that a player is "on". They use terms like "on fire", "on a roll", "on his game". Terms that always refer to the same thing: the streak. Athletes, however, don’t think alike. Being "on" is the result of progressing. Because they know that before luck comes effort, training, sacrifice and determination. Powerade also understands it that way, because it's the fuel that accompanies them during that process. Quote: “The ION4 Powerade overrun formula has everything an athlete needs to achieve that state of grace in which things come out exactly as he wants, because it’s the complete sports drink. Powerade works on his body but understands everything that goes through his mind, even those matters that go beyond the limits of the playing field”, commented Guillermo Giménez y Brotons IMC director de Coca Cola South Latin.


Brand: Powerade

Creative Agency

Producer: Juan Manuel Cuervo

Head of Production: Brenda Morrison Fell

Account Manager: Emanuel Abeijon

Account Director: Justina Lioy Lupis

Account Executive: Candela Camacho

Copywriter: Tomas O´Gorman

Art Director: Guillermo Aliaga Pueyrredón

Creative VP: Joaquín Cubría, Ignacio Feriolli

Creative Agency: DAVID

Music and Sound

Sound Design: Papa Post

Music Agency: Swing Music


Editor: Marcela Truglio

Post Production / VFX

Colourist: Tom Poole

Colour Producer: Company 3

Post Production House: Reino

Production Company

Location: Barcelona, Spain

Costume Designer: Jo Ryan

Art Director : Ana Alvargonzález

DOP: Kate Arizmendi

Executive Producers: Caro Cordini, Ceci Salguero

Director: Nico Pérez Veiga

Production Company: Primo