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Stay On - Powerade (Nico Perez Veiga)

Sports journalism and fans love to say that a player is "on". They use terms like "on fire", "on a roll", "on his game". Terms that always refer to the same thing: the streak. Athletes, however, don’t think alike. Being "on" is the result of progressing. Because they know that before luck comes effort, training, sacrifice and determination. Powerade also understands it that way, because it's the fuel that accompanies them during that process. Quote: “The ION4 Powerade overrun formula has everything an athlete needs to achieve that state of grace in which things come out exactly as he wants, because it’s the complete sports drink. Powerade works on his body but understands everything that goes through his mind, even those matters that go beyond the limits of the playing field”, commented Guillermo Giménez y Brotons IMC director de Coca Cola South Latin.


Brand: Powerade

Creative Agency

Creative Agency: DAVID

Copywriter: Tomas O´Gorman

Art Director: Guillermo Aliaga Pueyrredón

Producer: Juan Manuel Cuervo

Account Executive: Candela Camacho

Head of Production: Brenda Morrison Fell

Creative VP: Joaquín Cubría, Ignacio Feriolli

Account Manager: Emanuel Abeijon

Account Director: Justina Lioy Lupis

Production Company

Production Company: Primo

Director: Nico Pérez Veiga

DOP: Kate Arizmendi

Art Director : Ana Alvargonzález

Location: Barcelona, Spain

Costume Designer: Jo Ryan

Executive Producers: Caro Cordini, Ceci Salguero


Editor: Marcela Truglio

Post Production / VFX

Post Production Company: Reino

Colourist: Tom Poole

Colour Producer: Company 3


Music Agency: Swing Music

Sound Design: Papa Post