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Group745
Group745
Group745
Group745
Group745
Group745

#LEGOBuildAmazing

02/05/2017
Advertising Agency
London, UK
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Credits
Together with the LEGO Group we are on a continuing a mission to help parents nurture creativity – and invest quality ‘play time’ with their children – with #LEGOBuildAmazing. Based on the concern that adults might unknowingly stifle the growth of their kids’ imagination, prioritising a very narrow definition of ‘success’, we asked two questions. What happens when a child builds with LEGO bricks? And what happens when the LEGO Group sees the build as a blueprint for creativity that will impact the future? We brought together a group of children at a LEGO playground, tasking them to build ‘something that can fly’, using just their imagination and LEGO bricks. The result? A flying rainbow cloud that rains candy (of course). We then took the idea to a group of aeronautical engineering students, who turned fantasy into reality. #LEGOBuildAmazing will be rolled out across India, Indonesia, Thailand, Vietnam and the Philippines. The campaign went live on the 6th April 2017. Results coming soon!
About Iris
You won’t catch us or our clients playing it safe. Iris. For the forward.