To introduce the DROID Turbo 2 with the world’s first shatterproof screen, we brought the emojis inside people's phones to life with 3-D animations puppeteered in real-time and let the emojis speak for themselves about the catastrophic situation, asking the phone owners to make the switch to shatterproof.
By using the emojis inside people’s phones, we connected the characters people use to Tweet their stories about the shattered screens with our personalized responses. For the first time, the emojis expressed feelings of their own.
Debbi Vandeven VML Global Chief Creative Officer
Mike Wente VML Chief Creative Officer, North America
Josh McGuire VML Group Creative Director
Harsh Kapadia VML Creative Director
Raihana Halim VML Senior Art Director
Justine Cotter VML Senior Copywriter
Kolby Slocum VML Executive Producer
Vicky Trinh VML Senior Project Manager
Tarini Shrikhande VML Senior Planner
Madeline Nies VML Content Strategy Director
Ashley Pryor VML Account Supervisor
Kelli Lane VML Account Director
Matt Killen VML Senior Account manager
God-is Rivera VML Associate Director, Social Media
Kate Wadkins VML Senior Content Strategist
Alyson O’Connell VML Associate Channel Manager
Jenna Rice Motorola Mobility North America Digital engagement consumer lead
Barbara Liss Motorola Mobility Senior Director / Head of North America Marketing
Kyra and Constantin Passion Animation Studios Directors
Debbie Crosscup Passion Animation Studios Executive Producer
Ryan Goodwin-Smith Passion Animation Studios Executive Producer
Ellen Collins Passion Animation Studios Producer
Juliette Stern Passion Animation Studios Producer
Mike Turoff Passion Animation Studios Head of Production
Jason Nicolas Passion Animation Studios Head of CG
Neil Riley Passion Animation Studios VFX Supervisor
Sajjad Amjad Passion Animation Studios Technical Director
Rob Tygner Passion Animation Studios Lead Performer