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CoorDown and Saatchi & Saatchi collaborated again in occasion of the World Syndrome Day, for the campaign “Dear Future Mom”. The film was produced by The Family. The film talks about the right to happiness and well-being of people with Down syndrome, and was inspired by an email that a pregnant mother expecting a child affected by the syndrome had sent to CoorDown, asking “What kind of life will my child have?”. In order to respond to this mother-to-be, and at the same time to many other mums, Saatchi & Saatchi filmed 15 people with Down syndrome from all over Europe, explaining that her son’s life will be a happy one, just like theirs, telling her all the beautiful things they will be able to learn and do.


Brand: CoorDown

Creative Agency

Creative Agency: Saatchi & Saatchi

Producer: Sabrina Sanfratello

Production Company

Production Company: The Family

Executive Producer: Stefano Quaglia

Director: Luca Lucini

DOP: Marco Bassano

Producer: Tommaso Haimann


Editor: Nicola Mucelli

Post Production / VFX

Post Production Company: XChanges

Colourist: Claudio Beltrami (Band)

Category: Corporate and social