null - du Telecom - The Man Sitting Next To You

Chris Roebuck edits this nauseatingly inventive spot for du Telecom’s “du Tuesday” campaign. Directed by Ali Ali and Maged Nassar at Good People for Leo Burnett Dubai, the campaign takes a uniquely gross-out approach, advertising a “buy one get one free” offer by showcasing the gamble one take’s when choosing a cinema seat and, accordingly, how much better off you’ll be if you take a friend along. The whole visceral ordeal is painstakingly divorced from the imagined romance of the cinema trip, rife with the repulsive sights, sounds, smells and unwanted physical contact of the other spectators – a cacophony of grotesqueries that has to be seen (and heard) to be believed. Chris picked up a bronze at the Dubai Lynx Awards for his work on the commercial.