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RITUAL | Nespresso

Nespresso Rituals is the first campaign entirely dedicated to the Italian market, conceived by McCann Worldgroup Italy and directed by Norman Bates, produced by The Family. Our protagonists are five Nespresso Club members, among which the singer Nina Zilli and the ètoile of the Opéra in Paris Eleonora Abbagnato, who reveal how their favourite coffee combines with their own personality and life. They aim to inspire us with their own daily rituals and invite us to discover our personal moment of devotion to coffee.


Brand: Nespresso

Creative Agency

Account Executive: Lucia Magni

Creative Agency: McCann

CEO: Daniele Cobianchi

Art Director: Andrea Gessa

Copywriter: Andrea Piovesana

Chief Creative Officer: Alessandro Sabini

TV Producer: Michele Virgilio, Alessandro Mazzarisi (assist.)

Account Manager: Paola Scuccimarra

Music and Sound

Mix: Top Digital


Editor: Antonio Civilini

Post Production / VFX

Post Production House: YouAre

Production Company

Production Company: The Family

Executive Producer: Lorenzo Ulivieri

Producer: Tania Dal Prà

Director: Norman Bates

DOP: Menno Mans