Nespresso Rituals is the first campaign entirely dedicated to the Italian market, conceived by McCann Worldgroup Italy and directed by Norman Bates, produced by The Family. Our protagonists are five Nespresso Club members, among which the singer Nina Zilli and the ètoile of the Opéra in Paris Eleonora Abbagnato, who reveal how their favourite coffee combines with their own personality and life. They aim to inspire us with their own daily rituals and invite us to discover our personal moment of devotion to coffee.