RITUAL | Nespresso
Nespresso Rituals is the first campaign entirely dedicated to the Italian market, conceived by McCann Worldgroup Italy and directed by Norman Bates, produced by The Family. Our protagonists are five Nespresso Club members, among which the singer Nina Zilli and the ètoile of the Opéra in Paris Eleonora Abbagnato, who reveal how their favourite coffee combines with their own personality and life. They aim to inspire us with their own daily rituals and invite us to discover our personal moment of devotion to coffee.
The Family is a commercials, short films, branded contents production company.
We are based in Milan, working worldwide.
Founded in 2002 and driven by the aim to produce quality films, in fifteen years we realized more then 450 films, both for the Italian and international markets.
The passion and the enthusiasm we invest in our work let us achieve numerous awards in various international festivals and establish partnerships with acclaimed Italian and foreign directors.
Welcome to The Family!
