BEYOND | Mediobanca
This film, realised on the occasion of Rio Paralympics 2016 by DLV BBDO, directed by Francesco Calabrese and produced by The Family, has the aim to strengthen the effort of Mediobanca Group as a partner of the Italian Paralymics Comitate.
Bebe Vio, Giusy Versace, Federico Morlacchi and Eleonora Sarti are the four athlets chosen for the Team #oltre, as ambassadors of fair competition, development and emancipation, key concepts of the paralympic sports.
The film tells the stories of people who have to deal with a disability everyday, that are able to overcome thanks to an extraordinary strength and to the ability of going beyond limits thanks to courage and determination.
The Family is a commercials, short films, branded contents production company.
We are based in Milan, working worldwide.
Founded in 2002 and driven by the aim to produce quality films, in fifteen years we realized more then 450 films, both for the Italian and international markets.
The passion and the enthusiasm we invest in our work let us achieve numerous awards in various international festivals and establish partnerships with acclaimed Italian and foreign directors.
Welcome to The Family!
