null - Bourjois x Elise Chalmin #ParisPoppyChic- Brand Content

Biborg created a series of films introducing the collaboration between Bourjois and the Parisian designer Elise Chalmin. They worked together to create the « Paris Poppy Chic » spring look. The brand specifically chose Elise for the project because of her unique sensibility and expertise in colour coordination. They created a palette of 4 colours. The main film introduces these colours, the products associated with them, the reasons why the colours were chosen, the inspiration behind them, about Elise and about the collaboration.