null - HEMA: the biggest Easter egg hunt ever

To set up the biggest Easter egg hunt ever, HEMA invited the Easter bunny. To their surprise he brought his whole family with him. They were more than eager to help hide eggs in over 700 stores in seven countries all over Europe. And they even said yes to model the new HEMA spring assortment. Resulting in a 360 campaign with the Easter bunny family visible in every medium possible.