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Stop the Shame - Cancer

A shocking advertising campaign for the non-profit First Call begs the question, “Is addiction a disease?” by examining what would happen if the families of cancer and Parkinson’s patients treated them the same way many respond to those struggling with drug and alcohol addiction. Created by VML and Sundance Award-winning director Chusy, the spots bring to life to key findings published in “Facing Addiction, The Surgeon General’s Report on Alcohol, Drugs, and Health,” released last November by the U.S. Surgeon General’s office. Each spot concludes by directing viewers to www.StopTheShame.info, where they can learn more about the medical realities of substance use disorder and connect with resources to help those seeking treatment. Credits: Agency: VML Client: First Call First Call Susan Whitmore, President/CEO VML Debbi Vandeven, Global Chief Creative Officer John Godsey, Chief Creative Officer, North America Aaron Evanson, Executive Creative Director Tyler Smith, Head of Production, North America Dan Gier, Group Creative Director Michael Eppelheimer, Group Creative Director Emily Dore, Group Planning Director Derek Colling, Creative Director Michael Nishanian, Creative Director Ben Carmean, Creative Director Katie Ess, Art Director Bill Patterson, Channel Director Cliff Bardendsen, Lead Technologist Josh Herder, Technology Associate Karl Kedrovsky, Solutions Architect Jared Krause, Senior Art Director Sarah Rew, Senior Art Director Cara McDonald, Senior Copywriter Kris McDonald, Channel Supervisor Kaylee Oberzan, Channel Manager Nikki Hardin, Senior Insights Analyst Rachel Mozena, Campaign Program Manager Andres Ospino, Senior Channel Manager Jacque Lippert, Channel Manager Plan A Films Chusy Jardine, Director 19 Below Pete Meyer, Editor Genuine Music John Ferreira, Composer Sky Recording Jim Schrader, Owner/Audio Engineer

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