null - NatWest Online Content Branding

NatWest, is one of the largest retail and commercial banks in the United Kingdom and ranked among the top 10 largest banks in the world by assets. Working in conjunction with ITN Productions, we created the branding for NatWest Money Clip, a new series of unique videos, aimed to make family finances simpler. Partnering with independent experts and using their own financial expertise the series was designed to help bring the latest financial news and give practical tips on how to best manage personal finances and save money. Our aim was to create a distinctive brand package which applied continuity with the core NatWest brand, whilst at the same time providing a unique proposition. The key element of the package is the money clip itself, designed as the anchor point for the visual elements that binds the content together.