Woodrup Cycles is Yorkshire’s best-known and much-loved bicycle workshop. Established over half a century ago, it has catered to the needs of cyclists across the world and in doing so has earned a reputation for the finest quality craftsmanship. Such was the reputation and legacy of Woodrup Cycles that it was important to approach a rebranding with delicacy. Woodrup’s legacy offered a great opportunity to build upon something great, but to compete with today’s upmarket cycle brands as well as appealing to their traditional audience, the brand needed a careful upgrading.