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In continuation of Matalan's “AlwaysOn” strategy, ITB was tasked to cast celebrity talent and content creators to share their advice on the latest fashion, fitness and homeware trends, providing personal insights and tips for Matalan customers on their social media as well as on Matalan owned channels.


Brand: Matalan

Talent Acquisition

Talent: Robbie Savage, Andrew Tracey, George Lamb, Amy Bell, Hannah F. Gayle, Callie Thorpe and the Saconne Joly's

Talent Acquisition: ITB