G-star: Raw for the Oceans
ITB Worldwide, 1 year, 5 months ago
Client
Brand: G-Star
Talent Acquisition
Talent Acquisition: ITB
Talent: Pharell Williams
Category: Clothing/fashion, Denim
Genre: Fashion & Beauty, Luxury, People
ITB formulated a four-way partnership between G-Star, Pharrell Williams, BionicYarn and ocean charity Parley: a collaboration to make a sustainable denim collection from recycled ocean plastic designed by Pharell, with Pharell featuring in all campaign imagery and PR events.